Behavioral Pricing: A Consumer?s Worst Nightmare

I've experienced this already, while hunting down a flight. Check flights for X destination, discussed it with my spouse, and then went back to book it, and viola, the price had changed in a matter of an hour. Oh, it's possible the price for everybody did change, but since I've experienced it more than once, I would say it's already in play.

(oh, and redd? I think the cheesesteak place just changed their prices, just for you, lol.....)

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"Try and fathom the hypocrisy of a Government that requires every citizen to prove they are insured, but not everyone must prove they are a citizen".

****. I've experienced that too with flights. I've had them nearly double in cost in the matter of an hour or two while I searched other options. You really think they were changing the price specifically for us based on our IP address or something? I mean, if we'd used a different computer the price would have been the same as what we originally saw?

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To tax the larger incomes at a higher percentage than the smaller, is to lay a tax on industry and economy; to impose a penalty on people for having worked harder and saved more than their neighbors. ~ John Stuart Mill

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Perhaps we should test it.... don't know if it's by cookies or ip address, but it's how the site knows it's you. As I said, I don't want to go all tinfoil-hat, but it fits right in with the information in the article, and I have recently been discussing 'targeted' internet advertisments with some friends on another board. It fits.

I'll let you know, or you let me know next time you're hunting a flight, and we'll give it a try testing the theory.

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"Try and fathom the hypocrisy of a Government that requires every citizen to prove they are insured, but not everyone must prove they are a citizen".