His wry, self- deprecating humour is as important as his floppy hair and English charm at ensuring he always wins the heart of his leading lady.

Now scientists have discovered the technique used by Hugh Grant's film characters can bring the same romantic success offscreen.

Taking the mickey out of yourself works far better than clever jokes, which might be seen as boastful and put women off.

The findings were outlined by anthropologist Gil Greengross, who conducted a two-year study into the role of humour in seduction.

He discovered that the type of humour used by Hugh Grant in the film Notting Hill - in which he attempts to charm Julia Roberts with the poor contents of his fridge - works the best.

'Many studies show that a sense of humour is sexually attractive, especially to women,' he said.

'But we've found that self-deprecating humour is the most attractive of all.

'It is a risky form of humour because it can draw attention to one's real faults, thereby diminishing the self-deprecator's status in the eyes of others.

'But based on the idea that verbal humour evolved to function as a fitness indicator, self-deprecating humour can be an especially reliable indicator, not only of general intelligence and verbal creativity, but also moral virtues such as humility.'
The MOST effective way to get a woman into bed is by running yourself down, say scientists | Mail Online