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Old 09-08-2020, 01:17 PM
pjohns pjohns is offline
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Default Why must some companies make price increases that are sneaky--not straightforward?

One practice that I simply despise is downsizing.

I do understand that inflation is a reality; and that companies must, therefore, periodically pass along those higher costs--including wholesale costs of the product itself; labor costs; rent on the building (if it is not owned outright); and any other costs associated with the production of goods.

But a straightforward price increase is certainly an honorable way to achieve that.

Downsizing, on the other hand--in the apparent hope that many people will just not notice the slightly smaller package--is not really honorable.

For instance, the 23.6-ounce container of body wash that I regularly purchase is now just 22.0 ounces. (The container it comes in is of an irregular shape--so I really cannot describe it by the typical geometric terms--but the new bottle is designed just like the old bottle.)

If the company had simply increased its wholesale price by less than seven percent, so that its retail outlets might increase their own price from an even $3.00 to $3.26, it could have achieved the same end--but without any deception.

I suppose that I just do not like deception in marketing.

Correction: I know that I do not like deception in marketing.
"In his second inaugural address, [Franklin D.] Roosevelt sought 'unimagined power' to enforce the 'proper subordination' of private power to public power. He got it…"—George Will, July 8, 2007
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