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Old 03-15-2013, 05:53 PM
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Default Re: Animal Commercials.........

Originally Posted by mlurp View Post
We see them every day, yet are they good for the animal? Here K-Mart new ad gets it shark which dies and they want another one.

.Shark Dies In Backyard Pool During Kmart Commercial Shoot

By Jim Edwards | Business Insider – 9 hours ago.

A 5-foot-long white-tipped shark died after it was placed into an above-ground backyard pool in Van Nuys, California, during a commercial shoot for Kmart, the LA Times reported.

White-tip sharks are on the list of threatened species due to a decline in population following the popularity of shark fin soup, according to the IUCN.

The death occurred March 6, but came to light after an on-set whistleblower told PETA that Kmart had asked to use live sharks in the ad:

... the production company, Boxer Films of Los Angeles, had recommended against using a live shark. When the animal died, Kmart asked that a second shark be brought on set, but the production company refused and replaced the animal with an animatronic hippopotamus, ...

.............................................Skipp ed Some

When it showed signs of distress, "the shark was injected with adrenaline and received oxygen from a trainer," the LA Times says. The shark died that afternoon after being moved to a specialist in Long Beach.

Kmart said:

“We take this matter seriously and safety is always our paramount concern. We have been advised by our agency that the production company responsible for this shoot worked with professional animal handlers and a representative of the American Humane Association for the purpose of monitoring the shark’s welfare. We are saddened by this incident.”

DraftFCB is the Kmart's main agency, although the client placed the account into review in January. The agency tells us: ...CONTINUES......... AT........ SITE........

Shark Dies In Backyard Pool During Kmart Commercial Shoot - Yahoo! Finance
I would hope that the pool was filled with salt water and not chlorinated fresh water.
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